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TR Design directs corporate branding efforts with LightLab Imaging Inc., leader in medical device market
ANDOVER, MA – June 2, 2009 – TR Design, a leading strategic design firm that focuses on the medical device market, recently announced that it is working with LightLab Imaging Inc. of Westford, MA to revitalize and implement the company’s corporate brand. LightLab Imaging is a pioneer in the development of Optical Coherence Tomography, a high-resolution imaging modality that applies advanced photonics to medical imaging. TR Design is responsible for directing LightLab Imaging through the brand development and product messaging processes, in addition to managing and implementing the materials that help bring the brand to life.
“LightLab's needs are a perfect fit for the work we do here," said Carroll Ray, principal/creative strategist at TR Design. "LightLab has been first-to-market with numerous technology breakthroughs, and now they’re launching a product that will revolutionize the world of intravascular imaging. We developed messaging and a brand design to establish LightLab as the technology leader."
Work with LightLab has involved the retooling of the corporate position, development of product brand strategies, and design of the new LightLab brand. Initial implementation efforts have included new product logos, corporate messages, print collateral, trade show exhibits and electronic graphics.
“TR Design understands our business,” said Craig Kelley, U.S. director of marketing at LightLab Imaging, Inc. “They know how to effectively communicate our corporate strategy, identify deliverables that are consistent with our brand and execute their action plan on-time or ahead of schedule.”
About TR Design
TR Design is a leading strategic design firm focused on the medical device market. The company provides a wide range of branding and marketing services and their website www.trdesign.com shares their expertise in blogs written by Carroll Ray and Paul Tepperman, principals at the firm, and in Designochology, a monthly eNewsletter.
About LightLab Imaging Inc.
LightLab Imaging, Inc., Westford, MA, develops new and innovative technologies that expand the information available to medical professionals for the diagnosis and treatment of intravascular and other diseases. The company's pioneering products, based on Optical Coherence Tomography, utilize standard catheter and other minimally invasive techniques, making them easy to adopt and use by practitioners worldwide. For more information, visit www.lightlabimaging.com.
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For media inquiries:
Linda Parke
TR Design
linda@trdesign.com
603.682.3084
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