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The principals of TR Design are both experienced creatives, with Carroll focusing his efforts on brand strategy and messaging, and Paul directing the design. The two have been partners since 1986, operating as Tepperman/Ray Associates until changing the name to TR Design in 2007. The combination of their talents provides life science and technology companies with a powerful resource to meet a wide range of branding and marketing challenges.
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Carroll Ray
Principal, Creative Strategist
 Carroll is a strategic thinker, a problem-solver, a designer and a writer. As comfortable discussing business strategy as he is at crafting distinctive brands.
Carroll can sift through volumes of highly technical information to find the value of the offering, and then mold that into a brand that is distinctive and effective. He applies his creative talents to solve a wide range of branding and marketing challenges faced by technology and life science companies.
Carroll writes regularly on the topics of branding and marketing in his blog and in the monthly newsletter Designochology™.
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Paul Tepperman
Principal, Creative Director
Paul began his career designing educational communication materials for Wang Laboratories, responsible for all educational and marketing materials for his division. This role established the groundwork for his interest in how communication can effectively guide and inform people.
After leaving the corporate world, Paul was an art director at a Boston-area design firm, developing marketing materials for many high technology companies, before setting off to establish TR Design with his partner, Carroll Ray.
As the creative director at TR Design, Paul has helped develop brands and marketing materials for a wide range of technology and medical device companies, including AMR Research, Philips Healthcare, Iron Mountain, Teradyne and Z Corporation.
Paul has a BFA from Boston University.
Read Paul’s blog on brand design and marketing.
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