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	<title>TR Design Blog: Branding and design for technology and life sciences.</title>
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	<description>Our experience and expertise in branding and marketing of technology and life science products..</description>
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		<title>Oh my! Punctuation does matter.</title>
		<link>http://www.trdesign.com/trdesignblog/?p=655</link>
		<comments>http://www.trdesign.com/trdesignblog/?p=655#comments</comments>
		<pubDate>Fri, 11 May 2012 20:42:26 +0000</pubDate>
		<dc:creator>Carroll Ray</dc:creator>
				<category><![CDATA[Branding Brainstorms]]></category>
		<category><![CDATA[Carroll's Blogs]]></category>
		<category><![CDATA[Just Thinking]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
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		<category><![CDATA[protecting your brand]]></category>
		<category><![CDATA[punctuation]]></category>

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		<description><![CDATA[Creative interpretation or careless execution? Lord and Taylor's new campaign plays with fire.]]></description>
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		<title>Create More Consistency</title>
		<link>http://www.trdesign.com/trdesignblog/?p=630</link>
		<comments>http://www.trdesign.com/trdesignblog/?p=630#comments</comments>
		<pubDate>Fri, 06 Jan 2012 13:46:13 +0000</pubDate>
		<dc:creator>Paul Tepperman</dc:creator>
				<category><![CDATA[Branding Brainstorms]]></category>
		<category><![CDATA[Paul's Blogs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate branding]]></category>
		<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[protecting your brand]]></category>

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		<description><![CDATA[Corporate and product guidelines have been in place for a long time. But guidelines can be used for other purposes as well. Take the case of one of our clients — Z Corporation (now part of 3D Systems). Z Corporation produces 3D printers that build three-dimensional models. These models are incredibly precise, allowing architects, engineers, designers, [...]]]></description>
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		<title>Controlling Your Brand</title>
		<link>http://www.trdesign.com/trdesignblog/?p=622</link>
		<comments>http://www.trdesign.com/trdesignblog/?p=622#comments</comments>
		<pubDate>Thu, 29 Dec 2011 17:33:43 +0000</pubDate>
		<dc:creator>Paul Tepperman</dc:creator>
				<category><![CDATA[Branding Brainstorms]]></category>
		<category><![CDATA[Paul's Blogs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corporate branding]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[product branding]]></category>
		<category><![CDATA[protecting your brand]]></category>

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		<description><![CDATA[Building a brand from scratch takes considerable time and attention. But too often, in an effort to launch a new company or product, branding hasn’t always gotten the attention it deserves. The reasons are understandable: There are so many things needed to be done. Resources are limited. There is an urgency to get to market [...]]]></description>
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		<title>Today&#8217;s Trend is No Trend at All</title>
		<link>http://www.trdesign.com/trdesignblog/?p=604</link>
		<comments>http://www.trdesign.com/trdesignblog/?p=604#comments</comments>
		<pubDate>Mon, 03 Oct 2011 13:19:20 +0000</pubDate>
		<dc:creator>Paul Tepperman</dc:creator>
				<category><![CDATA[Branding Brainstorms]]></category>
		<category><![CDATA[Just Thinking]]></category>
		<category><![CDATA[Paul's Blogs]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[trends]]></category>

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		<description><![CDATA[There used to be trends — in art, music, fashion, and even business communications. I’m talking about real trends. Trends with lasting power — not some style du jour. But today, many styles or philosophies seem to co-exist. Instead of a meal with an entree of filet mignon or pan seared salmon, it’s more like [...]]]></description>
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		<title>The politics of branding.</title>
		<link>http://www.trdesign.com/trdesignblog/?p=565</link>
		<comments>http://www.trdesign.com/trdesignblog/?p=565#comments</comments>
		<pubDate>Thu, 22 Sep 2011 18:33:18 +0000</pubDate>
		<dc:creator>Carroll Ray</dc:creator>
				<category><![CDATA[Branding Brainstorms]]></category>
		<category><![CDATA[Carroll's Blogs]]></category>
		<category><![CDATA[Just Thinking]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[product branding]]></category>

		<guid isPermaLink="false">http://www.trdesign.com/trdesignblog/?p=565</guid>
		<description><![CDATA[Politicians grasp the concept of branding. However, like much of what they grasp, they have misused and abused the practice. Here are the parts they get. Anyone running for President must: - carve out a unique position which will separate them from their competitors. - develop a simple, memorable phrase that effectively communicates their brand. - [...]]]></description>
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		<title>Do You Believe?</title>
		<link>http://www.trdesign.com/trdesignblog/?p=544</link>
		<comments>http://www.trdesign.com/trdesignblog/?p=544#comments</comments>
		<pubDate>Tue, 07 Jun 2011 13:37:34 +0000</pubDate>
		<dc:creator>Paul Tepperman</dc:creator>
				<category><![CDATA[Just Thinking]]></category>
		<category><![CDATA[Paul's Blogs]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://www.trdesign.com/trdesignblog/?p=544</guid>
		<description><![CDATA[We are in the middle of developing an ad campaign for a medical products company. Previously, they were running ads they developed themselves.They shared the results of a survey one publisher initiated on the effectiveness of ads that appeared in their magazine. The ads were judged in three categories: 1. eye-catching 2. informative 3. believable [...]]]></description>
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		<title>The clock inside my head.</title>
		<link>http://www.trdesign.com/trdesignblog/?p=534</link>
		<comments>http://www.trdesign.com/trdesignblog/?p=534#comments</comments>
		<pubDate>Mon, 09 May 2011 18:35:32 +0000</pubDate>
		<dc:creator>Carroll Ray</dc:creator>
				<category><![CDATA[Branding Brainstorms]]></category>
		<category><![CDATA[Carroll's Blogs]]></category>
		<category><![CDATA[Just Thinking]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.trdesign.com/trdesignblog/?p=534</guid>
		<description><![CDATA[When the customer takes action, the clock starts ticking.]]></description>
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		<title>Surrounded by stupid.</title>
		<link>http://www.trdesign.com/trdesignblog/?p=522</link>
		<comments>http://www.trdesign.com/trdesignblog/?p=522#comments</comments>
		<pubDate>Mon, 02 May 2011 12:54:09 +0000</pubDate>
		<dc:creator>Carroll Ray</dc:creator>
				<category><![CDATA[Carroll's Blogs]]></category>
		<category><![CDATA[Just Thinking]]></category>

		<guid isPermaLink="false">http://www.trdesign.com/trdesignblog/?p=522</guid>
		<description><![CDATA[An everyday example of how not to communicate clearly and concisely.]]></description>
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		<title>Warning Signs</title>
		<link>http://www.trdesign.com/trdesignblog/?p=519</link>
		<comments>http://www.trdesign.com/trdesignblog/?p=519#comments</comments>
		<pubDate>Fri, 29 Apr 2011 21:05:08 +0000</pubDate>
		<dc:creator>Paul Tepperman</dc:creator>
				<category><![CDATA[Just Thinking]]></category>
		<category><![CDATA[Paul's Blogs]]></category>
		<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[identity]]></category>

		<guid isPermaLink="false">http://www.trdesign.com/trdesignblog/?p=519</guid>
		<description><![CDATA[The government recently announced that the terrorist warning system is being revised. The old color-coded system, instituted shortly after 9/11 had five levels of threat: Green for Low (low risk of terrorist attack); Blue for Guarded (general risk of terrorist attach); Yellow for Elevated (significant risk of terrorist attack); Orange for High (high risk of [...]]]></description>
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		<title>When a brand goes South(west).</title>
		<link>http://www.trdesign.com/trdesignblog/?p=485</link>
		<comments>http://www.trdesign.com/trdesignblog/?p=485#comments</comments>
		<pubDate>Mon, 25 Apr 2011 21:02:12 +0000</pubDate>
		<dc:creator>Carroll Ray</dc:creator>
				<category><![CDATA[Branding Brainstorms]]></category>
		<category><![CDATA[Carroll's Blogs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[protecting your brand]]></category>

		<guid isPermaLink="false">http://www.trdesign.com/trdesignblog/?p=485</guid>
		<description><![CDATA[Once you have built a strong brand, you still need to protect it.]]></description>
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